Santa Fe Hospitality Group

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How to Find More Customers

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Tips on "How to" Find New Customers - Compliments of Santa Fe Hospitality Group

  • Step One - Go with who you know - appeal to your profitable, positive-word-of-mouth, repeat and existing customers - ask them to refer their friends
  • Create reasons for referrals - value-added - extend thanks.
  • Use social media wisely to create awareness and links.  Professionalism matters.  Be alert!
  • Develop a customer database that clearly portrays your existing customer profile including lifestyles; use this information to identify potential growth opportunities
  • Target your marketing efforts; optimize effective low or no-cost promotional opportunities - don't waste time, money and energy
  • Create an online presence – professional website, meaningful blog, twitter, facebook, etc… - hire someone to manage it if time is an issue...
  • Cross promote; build collaborative community and industry relationships
  • Understand that every action and outreach to anyone is marketing - and conveys a message about your business.

Thanks for Trusting Santa Fe Hospitality Group - Hospitality Consultants providing Hospitality Guidance, Training, Management and Marketing for one-of-a-kind properties and travelers.

Call Jim at 505.660.1173 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for additional suggestions.

(Note: you may need to cut and paste email address - Admin is upgrading platform-sorry for the inconvenience.)

Best Wishes for a Great 2010! 

 

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Testimonials

"Jim's insight and business acumen have helped create cost effective and remunerative outcomes during challenging times in the hotel industry." His sense of perspective and ability to communicate facilitate discussion and decisions-making.  Jim is an outstanding hotel executive, specializing in independent/historic/boutique properties. We have teamed on projects impacting hundreds of hospitality venues over the past fifteen years."  Nina Smiley, PhD, Vice President of Marketing, Mohonk Mountain House, New Paltz, New York
 

"The Historic Hotel Association hasn't had a better partner than you over these many years, and there is no way we would be where we are today without your very thoughtful leadership.  You are the best!  Hope to see you soon."  Richard Moe, President, National Trust for Historic Preservation

 

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